Image via Wikipedia Press releases can be exceptional marketing tools. If you are buying mortgage or debt leads nothing is more important than establishing credibility. You need to immediately establish your brand integrity and value. Press releases and the results they achieve can make this first step in trust building a snap. Add Value to [...]
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5 Marketing Tips That Are Always Important
Sometimes we believe that marketing is constantly changing. However, there are some principles that should always be on the top of your mind. These are marketing tips that will always return results. Constantly Enhance and Adapt The market and your customers are always changing. Markets go up and down. Customers go hot and cold. It [...]
You Buy Internet Leads, But Do You Have a Website?
Image by k-ideas via Flickr Chances are if you are visiting this blog you buy Internet leads. Starting with that assumption, I have a very important question for you. Do you have a mortgage or debt website? Why is this so important? Think about your lead (your customer). They are Internet savvy consumers that went [...]
Do You Have a Sales Toolkit?
Image by TheTruthAbout… via Flickr I have talked in the past about the advantage to training with buying personas. This is a methodical way to segment and practice your sales approach to a variety of recurring buyer patterns. This methodology also lends itself to preparing a powerful sales toolkit. Customers most often want similar things. [...]
Climbing Distrust Mountain, Serving Your Customers
Image by Getty Images via Daylife Morgan Brown, of BlownMortgage.com is one of my favorite mortgage bloggers. He spent time in the trenches of mortgage marketing and loan originations. He knows what it is to buy and work a lead. So, when he writes about how to convert an Internet lead we should all listen. [...]
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