Image by chrisjohnbeckett via Flickr I am a big advocate of using the Web to build a really smart network around my business. Simply adding a few quality resources to your daily Web browsing routine can enhance any business. Since I have a lot of debt lead buyers I think it is important to really [...]
FTC on Real Benefits of Debt Settlement Industry
Image via Wikipedia Having been around the debt industry for a while I know that the mention of the FTC can bring chills to many in the debt industry. There has long been a perception that the FTC has a negative policy attitude towards debt settlement as a consumer service. However, recent statements by J. [...]
Do You Have a Sales Toolkit?
Image by TheTruthAbout… via Flickr I have talked in the past about the advantage to training with buying personas. This is a methodical way to segment and practice your sales approach to a variety of recurring buyer patterns. This methodology also lends itself to preparing a powerful sales toolkit. Customers most often want similar things. [...]
Using Aged Leads to Target Motivated Customers
Image by melted_snowball via Flickr One of the questions I get asked with the most frequency is why aged mortgage or debt leads? Why not use conventional real-time leads? Truth be told–if you have the marketing budget and can turn the ROI on a $20-$40 real-time mortgage lead then you should. However, most experienced mortgage [...]
Fresh Leads or Aged Leads?
Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]
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