Seth Godin, one of the master innovators out there and father of online permission marketing, just pondered this question on his blog: “What to do when the new thing does work?“ I think it is a perfect question for our current market. Whether you are in mortgage or debt, our markets are in transition. As [...]
Aged Mortgage Leads, The Result of Less Mortgage Brokers
During the glory days of the mortgage refinance industry, mortgage brokers and wholesale lending originated nearly 65% of new mortgages. Then came the implosion. Banks shuttered their wholesale operations, mortgage banks melted down, and mortgage brokers evaporated into other industries. Ironically during the same period consumers discovered the ease of researching and inquiring about mortgages [...]
Happy Holidays, Get Ready for a Big New Year!
The holidays are upon us and most are resting from work to enjoy friends and family. I just wanted to take a few short words to thank my current and future clients. I too will be taking a few days off to enjoy the season with my family and friends. Then, I will be right [...]
Top 10 Best Practices for Debt Settlement
Whether you are looking for a good company to help with settling your mounting debt or you are a debt settlement company looking to help debt overwhelmed consumers this list is for you. During a recent Federal Trade Commission Workshop the following top 10 list of debt settlement guidelines were issued in consensus by hundreds [...]
Debt Counseling is a Little Like Going to Your Therapist
Certainly you are not going to patch up a marriage or phobia of heights, but the more you think of yourself as a mental therapist the better. Better for your debt settlement client as well as your closing ratio. After all rising foreclosures, credit card debt defaults, unemployment, and a contracting economy is the depressing [...]
Debt Leads: Helping You Help Debt Customers
Turn on the TV or read a newspaper and you can see the mounting crisis. America has gotten way over its head in debt. If you are unfortunate enough to be one of the many struggling financially, you need answers and you need them quick. If you are in the debt settlement business–you may be [...]
Consumer Debt and Foreclosures Soaring, How Can You Help?
Foreclosures continue to soar, up 25 percent year-over-year. Nearly 280,000 homeowners have received a foreclosure related notice in October jumping 5 percent over the prior month, according to RealtyTrac. Rising Consumer Debt and Sinking Economy These rising numbers are sure to keep your debt business hoping. Unlike the rising number of bank bailouts and loan [...]
Prospecting Leads for Your Debt Business
Consumer debt is often a recurring affliction making aged leads a great way to prospect for debt settlement customers. Even the most general of aged debt or mortgage leads are certain to be full of debt customers. Debt customers are easily targeted within aged leads as those leads with direct debt settlement inquires or even [...]
Debt Lead Strategies, Building a Database Marketing Campaign
Debt settlement is a business built solidly on educating the customer. Most debt solution seeking clients come with confusion, misinformation, and fear. Your job is to give them comfort, security, and results. This environment is perfectly suited to the blend of aged debt leads and database marketing. Regularly Add Prospects This is simply the core [...]
