Image by Getty Images via @daylife As a sales agent you always have to be on the lookout for leads to close sales. Leads come fresh and aged and it’s your call to decide if you want to stock up on the former or latter depending on your budget and sales strategy. Fresh leads are [...]
What Lead Providers Don’t Tell you about the Value of Aged Debt Leads
Image by Invattur via Flickr Buying online debt leads from a debt lead provider is one of the best ways for debt companies to engage with customers needing their services. The debt market is highly complex with the presence of various debt lead providers and thousands of debt leads who need assistance. An internet debt [...]
Working Aged Debt Leads – The Basics
Image via Wikipedia Aged debt leads can be a great marketing approach for mortgage and debt companies, particularly if they are managed correctly. Typically they work best in a telemarketing or call center environment, but if you are comfortable on the phone and have an aggressive sales attitude, will serve you well. It can be [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
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Everything I Know About Marketing, I Learned From Dating
Marketing can be as simple as dating…okay, maybe that is not as simple as it sounds. There are lots of analogies between a successful date and a successful marketing campaign. It certainly makes sense, both are exercises in attracting an enthusiastic prospect. So, what did I learn about marketing from dating? Be on Time Nothing [...]
Debt Sites to Improve Your Debt Business
Image by chrisjohnbeckett via Flickr I am a big advocate of using the Web to build a really smart network around my business. Simply adding a few quality resources to your daily Web browsing routine can enhance any business. Since I have a lot of debt lead buyers I think it is important to really [...]
FTC on Real Benefits of Debt Settlement Industry
Image via Wikipedia Having been around the debt industry for a while I know that the mention of the FTC can bring chills to many in the debt industry. There has long been a perception that the FTC has a negative policy attitude towards debt settlement as a consumer service. However, recent statements by J. [...]
Do You Have a Sales Toolkit?
Image by TheTruthAbout… via Flickr I have talked in the past about the advantage to training with buying personas. This is a methodical way to segment and practice your sales approach to a variety of recurring buyer patterns. This methodology also lends itself to preparing a powerful sales toolkit. Customers most often want similar things. [...]
Using Aged Leads to Target Motivated Customers
Image by melted_snowball via Flickr One of the questions I get asked with the most frequency is why aged mortgage or debt leads? Why not use conventional real-time leads? Truth be told–if you have the marketing budget and can turn the ROI on a $20-$40 real-time mortgage lead then you should. However, most experienced mortgage [...]
Fresh Leads or Aged Leads?
Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]
