Image via Wikipedia At one time, newspapers were built on two pillars of revenue, commercial in page advertising and classified advertising. But over the past fifteen years, that’s changed, and marketers have begun to realize that the old way of doing business is no longer working. When working with consumer based markets, such as mortgage [...]
Yellow Page Ads are Dead for Mortgage Marketing
Image via Wikipedia The Yellow Pages section of the traditional telephone book has been a simple advertising technique since the invention of the direct-dial telephone. The ad listings are generally so benign that some professionals, such as attorneys, would use the Yellow Pages exclusively as a form of advertising for ethical reasons. Newspaper ads have [...]
Opening Statements to Get the Sales Conversation Going
Image via Wikipedia I stumbled into a great website and resource for improving your sales process: JustSell.com. Certainly, check out the entire site. I particularly liked this article on Opening Statements. In this article the author talks about a framework for creating an effective opening statement: 1. Creating immediate interest and energy 2. What are [...]
Is the Regulatory Environment Changing Your Business?
Image by Getty Images via Daylife I am curious what the general sentiment is on this topic. I hear a lot of my customers having to make adjustments because of all of the regulatory changes. There’s HVCC, loan modification rule changes, increased mortgage licensing requirements, robocall bans, and a host of other changes that target [...]
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Recessions are Full of Opportunity
I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder. That means you get cheaper rates on advertising and [...]
