Albert Einstein famously defines insanity as “doing the same thing over and over again and expecting different results.” It’s time to break out of the insane asylum! Today, I want you to shake up your insurance business a little bit. This post is going to be short and sweet, but I bet…if you try it…it’ll [...]
5 Reasons To Buy Internet Leads Instead of Advertising
In a tough economy advertising budgets are beginning to shrink among many different companies around the world, no matter the product being sold. Certain aspects of advertising need extensive funding and constant exposure to audience members and target markets. Television, radio, newspaper and magazine advertisements can cost business owners hundreds and thousands of dollars for [...]
Testimonials Increase Your Business
Image by rogue3w via Flickr Nothing converts a client like another customer singing your praises, but so many loan officers and debt counselors neglect this sales tool. Client testimonials and referrals should be a very intentional step in your sales process. Remind yourself of how important testimonials are with this three step process. Get Testimonials [...]
Nurturing Multiple Lead Sources
Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]
Fresh Leads or Aged Leads?
Cover of Consumer Behavior Fresh leads or aged leads? It is a classic lead generation debate. I heard it discussed in some of Twitter chatter from the recent LeadsCon. Most often the discussion is around the speed at which Internet leads reach the lead buyer. The Debate It seems most buyers of Internet leads have [...]
Best Lead Generation Methods–Is There a Right Answer?
Image via CrunchBase This is probably one of the classic “religious” questions of online marketers. Is there a right answer? This is one of those audience participation questions. What do you think? I think this is an answer that is very dependent on your business, target audience, and budget. Ultimately, marketing is the attempt to [...]
