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Thanks to continued Fed actions, like buying more mortgage-backed securities and long-term treasuries, mortgage rates have been driven down to historic lows. These low rates means lots of customers that need to refinance mortgages ready to reset or simply wanting a lower payment.
But, how are you going to find these ideal customers? Sounds like a perfect opportunity for aged mortgage leads.
Surge in Internet Leads
The dramatic surge in consumer inquiries means that Internet customers are overwhelming the capacity of most lead providers’ lender networks. That leave a lot of leads being underserved, which becomes opportunity for you.
Dramatically lowering mortgage rates always creates great opportunities to buy quality leads at a lower price–aged mortgage leads.
Opportunity in Older Leads
Not only are mortgage rates hitting rock bottom, but the government is pushing hard to get more buyers and homeowners qualified for loan modifications and mortgage refinance. That means more opportunity in aged mortgage leads. There are many mortgage leads that were turned down weeks or months ago when mortgage credit standards were tighter.
Those customers would love to hear your voice–offering mortgage relief after being told no.
Aged Mortgage Leads
Aged mortgage leads can be a great source of affordable Internet leads, enthusiastic customers, and additional juice for your sales production.
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- Mortgage Rates Hit Record Lows, Refinancing Applications Jump (usnews.com)
- Mortgage rates likely to sink on Fed actions (msnbc.msn.com)
- Economists React: ‘Huge Step Forward’ (blogs.wsj.com)
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