- Image via Wikipedia
Mortgage Brokers have one of the most ideal marketing environments in history. Are you taking advantage of these unique conditions to grow you mortgage business?
I know what you’re thinking…”Troy, what are you thinking?” But, really it is true. Here is my simple case:
- The mortgage market is more volatile than any time in history
- Volatile markets create questions, concerns, and fear
- These emotions drive homeowners and homebuyers to seek information
- Consumers looking for answers are very responsive to marketing
- Marketing is cheaper than ever, some marketing is even free
So, what should you be doing to get in on this mortgage marketing high?
- Use the news – they are marketing for you. Send clips to your database
- Alert your clients when rates change – start a daily or weekly email
- Give them a place to read more – start a blog or website with mortgage info
- Market in multiple places – try direct mail again
- Don’t have a lead database of prospects – buy inexpensive aged leads
Most importantly take action today! This mortgage marketing ideal world will only last so long.
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