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New loan modification programs seem to be springing up daily. The latest is Obama’s mortgage modification plan–”Making Home Affordable.”
New Programs
What does this have to do with making aged leads more valuable? Simple, every new program is broader and more inclusive. This makes every aged lead that was having trouble getting qualified in the past a brand new, fresh loan modification lead.
Troubled Borrowers
Homeowners that are having trouble making their mortgage payments have been in limbo for six months to a year. Major banks and servicers have been suspending foreclosures, but not offering viable workout programs.
This is frustrating for homeowners, but an opportunity for you to finally bring some help to these folks.
This large population of homeowners that have already been on the Internet to seek help and have been told “no” are unlikely to return. But, they are sitting in the queues of lead brokers–waiting for hope to call.
Pipeline of Clients
This also becomes a lesson for sustaining a strong sales pipeline. Government and mortgage lender programs are likely to continue to evolve, becoming more inclusive as we work our way out of this economic recession.
That means that your pipeline of withdrawals and declines will continue to have value, if you nurture those leads. Aged leads are becoming more valuable with each new “revolutionary” plan for recovery hatched by the White House, Congress, Federal Reserve, Treasury, or big bank.
Trust Building
Keeping this pipeline of aged leads informed and positioned to get help as soon as it is available is a powerful trust builder. If you help a borrower or homeowner in this economic mess you are likely to have a client for life.
Look for those powerful client relationships in your aged leads.
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