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Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network?
Optimize Your LinkedIn Profile
Many of you may be marketing yourself right now for a new job-LinkedIn is a great place to start. Learning to optimize your LinkedIn profile is smart even if you don’t need a job. LinkedIn has great features to improve your current business. A few of the benefits a good LinkedIn profile can yield, include:
Credibility - Showing that you have extensive experience in the debt or mortgage industry can be a powerful sales tool with a prospect. One smart trick is to make sure your profile link is in the signature of your email-so they find it.
SEO - LinkedIn is a highly credible site in Google’s eyes. Your profile, filled with rich keywords, can be linked back to your blog or websites and yield some well qualified traffic.
Resources - Adding the slideshare.net plug-in and answering a few relevant LinkedIn Answers can provide your prospective clients with valuable information. This is a great way to give something free to those searching for the right loan officer or debt advisor.
Check out this great article on optimizing your LinkedIn profile: LinkedIn Profile Extreme Makeover.
Learn How to Maximize LinkedIn
Now that you have strong LinkedIn profile it is important to maximize the power of that profile and all the features LinkedIn offers.
Once again Guy Kawasaki gives us some great advice:
Market Your Expertise
Finally, LinkedIn is a great way to market your expertise on an ongoing basis-reassuring clients and attracting new ones. LinkedIn Answers is a perfect vehicle to market using the value of education and information.
Answering and posting questions is a great way to add this immediate value.
Here are some good resources on using LinkedIn Answers:
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