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If you are like most aged debt lead clients you rely on the effectiveness of your emails. That means getting those emails read. Here are some “do it today” suggestions to increase the open rate and response rate of your aged debt lead emails.

1. Start at the subject line. It all starts at the beginning-the subject line. Studies show that most read nothing else before trashing a large percentage of their emails. You need to prevent that early demise for your email. A few simple tricks can help get that brief pause at your email and open.

• Use their name
• Avoid finance and deal words (mortgage, debt, rates, payment)
• Forward or reply to past email (Fwd: and Re: subject lines get opened)

2. Keep it short. Everyone, even your grandmother’s, email box is overflowing. If you want action you need to keep your email to only a couple of lines. This also makes it look less like marketing and more like a personal note. Maybe something like this…

“I am sure I can help you with your debt. Give me a call.”

You will probably be shocked at how that simple one line email converts

3. Get right to the point. This sort of goes with number 2. Don’t waste time introducing yourself and telling them how trustworthy you are…most don’t care and the rest won’t read it.

So, tell them what you can offer and how it will advantage them. That’s all. Really, that’s it. Everything else is simply reducing your chance for success.

4. Tell them why it is important to respond. I see way to many emails that are all about the sender and nothing about the recipient. Why then would they respond. You need to start and end every email about the client. Why they may need your debt settlement help and maybe an examples of how you have already helped someone.

5. Add the name of a friend. This is a biggie. If you have helped one of their friends or this was a referral, don’t leave that out. A simple, “Susan suggested I drop you an email.” Guaranteed open and read–probably a reply. This can be a little sensitive in matters of debt counseling, but kept short and sweet it is a confidence builder for the client to reply.

6. Tell them what to do. This should be number 1. You can write a great subject line, brief and to the point email, but if you forget to tell them what you want them to do next you will lose them.

This is a human behavior thing. The first reaction is to scan and discard. However, if you close with a simple clear instruction–”Call me at 555-1212.”–it is very likely to happen. However, if you end with “hope to hear from you” or leave your contact information in the email signature box you have created just enough resistance to lose.

Related posts:

1. Debt Leads, Blogs to Read and Twitterers to Follow
2. 5 Secrets to Getting More with Less from Your Aged Debt Leads
3. Free Debt Settlement Leads? Pretty Close.
4. Emails that Don’t Get Deleted
5. Find a Good Debt or Mortgage Community