These concepts are very important to your business and your clients (and your prospects). But your post reminded me of a company I used to work with who was in such desperate need of leads that they encouraged employees to bring in any names to the sales manager. “Any and all names: people from church, people from the neighborhood, people at the coffee shop; anybody!”

Then, the sales manager would try to call and schedule appointments for a member of the sales team.

I insisted at the time that these were not LEADS, but were merely NAMES. Anybody can find names, but finding leads takes more effort and expertise. They eventually abandoned their ill-fated plan, but unfortunately, they didn't have anything to replace the old plan with.

Excellent suggestions Troy.

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These concepts are very important to your business and your clients (and your prospects). But your post reminded me of a company I used to work with who was in such desperate need of leads that they encouraged employees to bring in any names to the sales manager. “Any and all names: people from church, people from the neighborhood, people at the coffee shop; anybody!”

Then, the sales manager would try to call and schedule appointments for a member of the sales team.

I insisted at the time that these were not LEADS, but were merely NAMES. Anybody can find names, but finding leads takes more effort and expertise. They eventually abandoned their ill-fated plan, but unfortunately, they didn't have anything to replace the old plan with.

Excellent suggestions Troy.

Skip