Debt settlement is a business built solidly on educating the customer. Most debt solution seeking clients come with confusion, misinformation, and fear. Your job is to give them comfort, security, and results. This environment is perfectly suited to the blend of aged debt leads and database marketing.
Regularly Add Prospects
This is simply the core of database marketing. You have to continually be adding new prospects. Unfortunately, collecting cards at the rotary club, your kids soccer game, and church can be a little challenging in the debt business. Often this is a pride challenging predicament. They want/need your help, but getting to a professional debt settlement provider can be a challenge.
That is where aged debt leads come in to the strategy. These are customers that are inquiring about debt solutions and can be acquired very affordable. Unlike other lead sources you can add hundreds of these leads a month to your database without breaking even the smallest marketing budget.
Lead with Education
Before you start trying to solve these new prospects’ problems ease them in with a little education. Send out a few emails on:
- Improving their credit score
- Paying off credit cards
- Dealing with IRS debt
- Getting rid of student loans
- Refinancing mortgage debt
These are all likely issues they are dealing with and gives the relationship a starting point of value first.
Sprinkle with Current Events
Now you have them listening and trusting your interaction. How about a little current events? Send them a clipping on a current personal finance tip or idea. Maybe a link to a current news article that highlights why they should call. Maybe just update them on things that are changing or new programs that Congress is legislating that might help them.
Close with Reality
Every now and them sprinkle in a reality check. I like to do this with a poll or a financial check-up. These should be questions that help your prospective clients self-assess their debt servicing needs.
Chances are, these little gems with make your phone begin to ring. Be ready to help!
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Next Wave Marketing Strategies brings over 5 years of integrity, innovation, and client satisfaction to the aged debt leads market. We offer industry leading quality control, data cleansing, and a generous return policy to empower you to build your business in the fastest, most cost effective manner. Learn more about aged debt leads.
(photo credit: Mike Schinkel)
