Image by Getty Images via Daylife We have certainly discussed this before, but I want to take a little different angle on the topic this time. I recently received a marketing email from a lead management software vendor talking about the number of leads that go ignored in sales people’s pipelines. The number was enormous-they [...]
Follow Me on Twitter for More Valuable Info
Image via CrunchBase Are you following me on Twitter? You should be. I am constantly Twittering out ideas, tips, and news I pick up from my stream of daily feeds on debt, mortgage, and loan modification. Here are some recent items you may have missed if you weren’t following me: Reverse Mortgage – Bank of [...]
Failing Faster, to Success
Image by AlexWitherspoon via Flickr Failure is the number one fear and enemy of a sales person. More so than any other profession, salespeople hear the word, “no.” Like a baseball player, failing 70-80% of the time makes you a rockstar. But what do all those failures do to your confidence? Being a sales person [...]
Tune-up Your Voicemails for Aged Lead Success
Image by Duchamp via Flickr If you are working aged leads you are going to be leaving a lot of voicemails. Our lives are increasingly busy and reaching someone on the phone is nearly impossible. Therefore, to be successful you need a voicemail strategy that converts. Credibility, Curiosity, and the Dangle Like a good elevator [...]
Luxury Marketing–Real Estate Style
Image by Getty Images via Daylife I have always thought this genre of “luxury real estate” brokerages were interesting. They are really no different from traditional, main line real estate brokerages. With one MAJOR difference–customers pay a premium to work with them. Okay, so there are lots of differences between a real estate broker and [...]
Quick, What’s Your Message? Times Up!
Image by Getty Images via Daylife Internet customers all suffer from attention deficit disorder–assume this in your sales process. Add to the demographic nature of the Internet consumer the fact that they are aged leads and you have a definite up-hill battle to capture their attention. Challenges are always opportunities. Get your opening message perfect. [...]
Facebook Marketing, Tips for Mortgage Brokers and Debt Counselors
Image via CrunchBase Social media is booming, but no site or social networking platform is growing like Facebook. And you have heard me say it before–if you have something to sell and there is a big audience, you had better figure out how to be at the party. Here are some simple starter tips for [...]
Getting Free Mortgage or Debt Leads from Twitter
Image via CrunchBase The free mortgage or debt leads is what got you here. Now you are wondering what the heck Twitter is? Twitter is an increasingly popular social networking tool. It is also sometimes referred to as a micro-blogging platform. Why is it important to mortgage and debt companies? Simple! They have 6 million [...]
Consumer Protection, How to Throw a Lifeline to Troubled Borrowers
Image by dcJohn via Flickr The lead industry has never been a poster child for consumer protection. However, I think changes in the market and the economy could make our industry increasingly important. Certainly the scammers will remain in pockets, but the “good guys” can set the bar high for consumer protection and service–forcing out [...]
Consistent Sales Pipelines Are the Key to Increasing Revenue
Image via Wikipedia Do you want to increase your revenue in 2009? Produce or buy a steady pipeline of sales leads. Too many sales organizations and sales processes ebb and flow their lead supply. This creates a loss of momentum as you dwindle and as you rebuild the pipeline. Sending your revenue production into a [...]
