Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
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Recessions are Full of Opportunity
I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder. That means you get cheaper rates on advertising and [...]
Hot Transfers, Outbound or Inbound?
Image via Wikipedia Hot transfers are increasingly appealing to mortgage and debt businesses. After all you are buying a live, qualified, and ready to buy customer–well, maybe not always. Did you know that all hot transfers are not the same? Like Internet leads, the marketing methods behind the lead often produces a different lead. And [...]



