Image by jencu via Flickr Lets face it, even after the recession shake out there are a lot of people selling mortgages and debt solutions. What makes you different? That is likely to be the first thing out of your prospective client’s mouth. Do you have an answer? If you are ready with the answer [...]
Nurturing Multiple Lead Sources
Image via Wikipedia Of course, I would argue that aged leads are the best sources of affordable sales marketing. However, I would encourage the smart mortgage or debt business to balance their marketing sources. Creating an effective blend and diversity will serve to smooth out volatility in any marketing channel. Inherently there are peaks and [...]
Is Your CRM Lying to You?
Image by Getty Images via Daylife Chances are your CRM is full of leads and prospects, but every month you are below your sales goal. So, is your CRM lying to you? Technically, no. But, you are certainly measuring the wrong things. The number of leads in your database is not a reflection of your [...]
Increasing Your Lead ROI with Referrals
Image by Getty Images via Daylife Too many people think of Internet lead ROI as: “Did I close that lead?” However, any good sales person will tell you that the real power of sales ROI is secretly in the art of the referral. And, ironically aged leads are probably one of the richest sources of [...]
Managing Your Mortgage Refinance Boom
Image by Getty Images via Daylife The multitude of government programs and stimulus packages has sparked another refinance boom. How are you managing this opportunity? Are you getting the job done? Are you positioning your client database for the future? The last mortgage implosion should teach us a little about smartly managing opportunity. Managing Opportunity [...]
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