Image by Getty Images via Daylife Even though mortgage and housing market news seems to be all negative, there are several opportunities to grow your business, particularly if you are helping homeowners with loan modifications. Homeowners are desperate for assistance. Meanwhile, bank and government programs are struggling to get the attention and reach all of [...]
Aged Mortgage Leads, Opportunity in a Tough Mortgage and Debt Market
Image via Wikipedia Even though the current mortgage and debt markets are like riding a roller coaster there is no reason for your business to suffer. Whether you are a mortgage broker, or a loan modification business, aged mortgage leads are an incredibly productive way of reach new customers. Here are just a few of [...]
Testimonials Increase Your Business
Image by rogue3w via Flickr Nothing converts a client like another customer singing your praises, but so many loan officers and debt counselors neglect this sales tool. Client testimonials and referrals should be a very intentional step in your sales process. Remind yourself of how important testimonials are with this three step process. Get Testimonials [...]
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Recessions are Full of Opportunity
I love recession marketing. Everyone gets scared and leaves you a wide open market. Consumers continue to need mortgages and debt recovery. The only thing that changes is that the problems get more complex, challenging, and everyone abandons the market; because, it gets a little harder. That means you get cheaper rates on advertising and [...]
Loan Modification Websites and Blogs You Should Visit
Image via CrunchBase Loan modifications have become a central feature of the current mortgage market. Whether you offer loan modification services or not you need to educate yourself. So, I have spent a little time reviewing the Web and talking to clients to find some of the best resources. Here is a short list of [...]
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