When you send your sales agents out into the field, you want to be sure that they have all the equipment they need to do their jobs. While this kind of technology used to mean hauling a laptop everywhere, much of it is now accessible via smart phone. These five apps can help your agents [...]
5 Ways to Improve Your Insurance Website in 2012
The New Year is almost upon us. Do you have any New Year’s resolutions for your insurance website? If not, here are five upgrades you might try to draw more traffic and elicit more customer interaction in 2012. 1. Make Sure Your Site Includes Local Optimization In the heading and text of your website, make [...]
Building a Strong Sales Message
If you use cold calling, or if your agents are often in a position where they must successfully pitch to a customer in a matter of minutes, your insurance company needs to put together a strong, simple sales message. Mark Twain once commented that he didn’t have time to write a friend a short letter, [...]
4 Reasons Real Time Leads Suck
Insurance companies pay a lot of money for real-time leads, but is purchasing these leads really the most effective choice for spending marketing dollars? Some consultants say it is not, for the following reasons: 1. Real-Time Leads Are Expensive Brand new, exclusive leads are the most expensive type of insurance lead you can purchase. You’ll [...]
Why Call Centers Need Aged Internet Leads
Aged Internet leads are insurance leads that are days to months old. For a variety of reasons, these leads may not have been closed yet. If your organization uses call centers as part of your marketing plan, then you would be wise to purchase aged leads. Aged Leads are Affordable While fresh, exclusive Internet leads [...]
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