In 2010 President Obama signed the Patient Protection and Affordable Care Act, or PPACA, into law. It was a sweeping piece of legislation. Some of its main points included mandating most Americans to carry health insurance, forbidding insurance companies from denying coverage to people based on pre-existing conditions, taking steps to limit premiums based on [...]
The Growing Senior Insurance Market
If your insurance agency hasn’t actively been pursuing senior leads, you’re missing out. According to the U.S. Census Bureau, people over the age of 50 make up more than 37% of the population in the United States, and their numbers are growing as the Baby Boomers Age. By the year 2050, the population will include [...]
How to Make Your Sales Message More Trustworthy
The bottom line is that people don’t buy from the companies with the flashiest merchandise and the slickest advertisements. Instead, they buy from companies they trust. If you want to make your sales message more trustworthy and win more clients, here are ten simple ideas: 1. Put Relationship Building in Front of Selling Don’t call [...]
Show Commitment When Contacting Sales Leads
Have you ever spoken to a sales representative who sounded as if he or she would rather be doing anything in the world than talking to you? If so, I’m willing to bet that person did not get your business. Whether you are cold calling or following up on aged leads, your clients like to [...]
Social Proofing is a Must for Insurance Agents
Have you ever done something under the influence of a crowd or a group that you probably wouldn’t have chosen to do on your own? If so, you’ve experienced the phenomenon of social proof firsthand. To break it down to its simplest terms, social proof means changing your behavior as a result of how other [...]
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