When potential customers visit your website, you don’t want them to just have a look around and then go on their way. You want them to do something, like buy your product, sign up for your newsletter, or agree to be contacted on their mobile device with special offers and savings. If your call to [...]
Is Your Website Mobile Friendly?
According to Google statistics, about one out of every two users currently views your insurance sales website on a smart phone. The use of search engines from mobile phones has quadrupled since 2010. Additionally, mobile users are not necessarily a patient group. Seventy-eight percent will leave your site, never to return, if they cannot get [...]
New Google Adwords Is a Big Win for Lead Generation
Marketers everywhere rejoiced when Google Adwords announced that it will be adding a pay per call advertising feature. This powerful lead generation tool will be available in the United States by late November or early December. Pay Per Call Can Increase Your Number of Sales Calls In the past, if you wanted your phone number [...]
5 Huge Reasons You Need to Start Texting Your Target Audience
When technology is relatively new, it’s hard for marketers to know whether to jump on the band wagon or just keep doing what has always worked. Some new technologies really are just a fad – remember eight tracks, anyone? – but it looks like the cell phone, and more specifically, text messaging, is here to [...]
Should You Be Texting Your Leads?
A few years ago, Internet leads were the hot thing in marketing. Now, using text messages as a means of mobile marketing is a method that has come into its own. Marketing experts predict that the number of companies that text their leads and customers is in for a massive growth spurt. One study suggested [...]
4 Emails You Should Send Every Aged Lead
Aged leads are simply the most affordable and effective marketing you can buy for financial services. Think about what you get: Leads for real people who asked for mortgage or insurance help Phone numbers and emails provided by the people. (Can you say, “Please call me!”) All for pennies on the dollar, because someone else [...]
Telemarketing Leads vs. Online Lead Generation
The world of telemarketing and the world of online marketing are two large monoliths in the marketing world. They represent two ways of reaching customers or potential customers. Let’s compare and contrast these two sales prospecting techniques with an eye to getting a better understanding of them. This can help a business to know which [...]
Using Social Media To The Sales Agent’s Advantage
If you’re a technologically savvy person – or even if you aren’t – you’re likely aware of the myriad of ways that technology affects our everyday lives in the modern world. The world and how it conducts its business has changed significantly as compared to twenty years ago, particularly involving how computers, the Internet, and [...]
Using A Newsletter Helps Your Business
One of the best ways to keep your customers informed and up to date on insurance practices is to keep constant contact with your customers. The problem with this is that your customers probably don’t want to be constantly pelted with calls from you – and most insurance agents don’t have the time to sit [...]
5 Ways to Integrate Social Media into Your Lead Campaign
Most marketers acknowledge that social media can be a valuable tool. It can not only help you sell your products and services on a one-time basis, it can turn fence sitters into loyal customers who feel they have an inside look at how your company operates. In just a few simple steps, you can integrate [...]
