When you want to get noticed by insurance leads, you have to do something to make yourself stand out from the crowd. A direct mail campaign will set you apart from your competitors, who probably rely heavily on Internet marketing strategies or on cold calling. Once you have decided to run a direct marketing campaign, [...]
Why You Need an Autoresponder for Email Lead Campaigns
An autoresponder is a computer program that sends preselected email responses in reply to customer communications. If you run email campaigns as part of your marketing plan, an autoresponder is a must-have tool. You can use it to help grow your client base in the following ways: 1. Immediately Acknowledge Inquiries One of the worst [...]
Stop Wasting Money on E-Mail Lists
E-Mail marketing campaigns have evolved over the years to be one of the most effective forms of online marketing that are available to Internet users. With just one email, you can reach thousands or even millions of people with one singular email. Whether you are selling medication at a discounted price or touting a program [...]
Are You Using Facebook to Get Insurance Referrals?
Obtaining insurance leads using Facebook is an efficient way to increase your potential customer base. The friendly interaction between Facebook users creates an atmosphere in which you can meet leads online and then follow up with them via Facebook and e-mail until you and your potential client feel comfortable speaking with each other and actually [...]
Internet Marketing Killed the Yellow Pages
Each year, most Americans receive a thick phonebook full of yellow page advertisements on their doorstep. While this used to be the primary way that individuals would find businesses for various tasks, our technology has changed such that this is rarely the case. Nowadays, most Americans turn to the Internet when they have a problem [...]
Leads Lists and Email Marketing Can Create Explosive Revenue
Image by Getty Images via @daylife With as many as ninety-one percent of all U.S. households regularly using email, marketing within the growing medium is quickly gaining popularity due to the high number of people that can be reached. In fact, email marketing popularity is growing because it is a tool that has worked and [...]
Data Monetization Bringing Dead Leads Back to Life
Image via Wikipedia Databases full of dead leads? If you’re in the lead generation business and really want to put yourself in a bad mood, just add up the number of dead leads you have sitting idle in your database. Fortunately, it doesn’t have to be like that. Just like we often tell our lead [...]
Lead Management, the Secret to Long-Term Lead ROI
Image by AJC1 via Flickr Lead management continues to pick up steam in marketing and sales circles. As more and more consumers move online for their mortgage and debt relief research smart businesses are adjusting. Why do you need to adjust? Because when mortgage and debt customers go online they behave differently. The Good Old [...]
LinkedIn for Professional Networks
Image via CrunchBase Many of you already know about LinkedIn. You certainly have your resume out there for everyone to see, search, and call you for opportunities. But are you really maximizing the power of LinkedIn and your professional network? Optimize Your LinkedIn Profile Many of you may be marketing yourself right now for a [...]
Lead Nurturing or Drip Email?
Image by Getty Images via Daylife There is a big discussion in the sales and marketing community on lead nurturing. Most equate it to a fancy term for drip email campaigns. This analogy would mislead you into missing the value of lead nurturing for your prospects. Lead nurturing is especially powerful when you are attempting [...]
