When potential customers visit your website, you don’t want them to just have a look around and then go on their way. You want them to do something, like buy your product, sign up for your newsletter, or agree to be contacted on their mobile device with special offers and savings. If your call to [...]
Change Your Sales Approach in 2012
The year 2011, with its uncertain economy, mortgage crises, and credit crunches left many salespeople feeling burned out. “Why should I even try?” they asked. “Nobody’s buying insurance these days.” But that was 2011, and this is 2012. Start the New Year with a positive attitude as well as several ideas for turning prospects into [...]
Is Your Website Mobile Friendly?
According to Google statistics, about one out of every two users currently views your insurance sales website on a smart phone. The use of search engines from mobile phones has quadrupled since 2010. Additionally, mobile users are not necessarily a patient group. Seventy-eight percent will leave your site, never to return, if they cannot get [...]
How to Execute a Multi Touch Sales Process
It’s a common saying among salespeople that it takes up to seven contacts to make a sale. When the economy is sluggish, though, the number of required contacts can quickly climb to as high as 16. That is why it makes sense to use a multi touch sales process. A multi touch sales process involves [...]
5 Top Apps Salespeople Need to Have
When you send your sales agents out into the field, you want to be sure that they have all the equipment they need to do their jobs. While this kind of technology used to mean hauling a laptop everywhere, much of it is now accessible via smart phone. These five apps can help your agents [...]
Building a Strong Sales Message
If you use cold calling, or if your agents are often in a position where they must successfully pitch to a customer in a matter of minutes, your insurance company needs to put together a strong, simple sales message. Mark Twain once commented that he didn’t have time to write a friend a short letter, [...]
4 Reasons Real Time Leads Suck
Insurance companies pay a lot of money for real-time leads, but is purchasing these leads really the most effective choice for spending marketing dollars? Some consultants say it is not, for the following reasons: 1. Real-Time Leads Are Expensive Brand new, exclusive leads are the most expensive type of insurance lead you can purchase. You’ll [...]
Why Call Centers Need Aged Internet Leads
Aged Internet leads are insurance leads that are days to months old. For a variety of reasons, these leads may not have been closed yet. If your organization uses call centers as part of your marketing plan, then you would be wise to purchase aged leads. Aged Leads are Affordable While fresh, exclusive Internet leads [...]
5 Reasons You Need Aged Auto Leads Before the New Year
If you mention buying aged leads, especially auto insurance leads, many sales agents will look at you as if you’ve just grown another couple of heads. Be smart and ignore their skeptical responses. The truth is that aged auto insurance leads can play a significant role in increasing your sales and breaking in new employees [...]
5 Reasons You Need Aged Insurance Leads Before the New Year
The Internet has changed insurance sales dramatically not only in how insurance sells, but in prospecting for new clients and insurance renewals as well. In days past insurance was sold sitting in a client‘s living room. New clients came from referrals from family, friends and neighbors. Those personal types of prospecting for new clients are few and far between [...]
