Comments on: Best Lead Generation Methods–Is There a Right Answer? http://www.nextwavemarketingstrategies.com/best-lead-generation-methods-is-there-a-right-answer/ Aged Internet Leads Mon, 14 May 2012 19:25:43 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Contact Center Philippineshttp://www.nextwavemarketingstrategies.com/best-lead-generation-methods-is-there-a-right-answer/#comment-24 Contact Center Philippines Mon, 28 Jun 2010 13:20:28 +0000 http://blog.nextwavemarketingstrategies.com/?p=323#comment-24 The answer is that it depends. If you are doing email marketing then you have leads already. Direct mail typically has lower response rates, or rather, is harder to quantify. Social media marketing needs to be considered more holistically than just for generating leads and it can take time for things to develop. Telemarketing can prove useful as it is more direct but it is far better when contacts have been warmed beforehand by other marketing touch points. So none of this really answers your actual question.<br><br>I would suggest that the best lead generation technique would be a combination of the appropriate tactics that appeal to your intended audience in the manner in which they like to connect. This would be a combination of all the above in an integrated multi-touch manner that appeal to your users across the whole spectrum of their buying journey - from discovery, exploration and selection. B2B marketing can be complex and you need to appeal to different buying roles and different times in a typical sales cycle and as the saying goes: "It takes 7 touches to close a sale".<br><br>So email in combination with telemarketing and social media marketing - as part of an integrated approach would be my recommendation . The answer is that it depends. If you are doing email marketing then you have leads already. Direct mail typically has lower response rates, or rather, is harder to quantify. Social media marketing needs to be considered more holistically than just for generating leads and it can take time for things to develop. Telemarketing can prove useful as it is more direct but it is far better when contacts have been warmed beforehand by other marketing touch points. So none of this really answers your actual question.

I would suggest that the best lead generation technique would be a combination of the appropriate tactics that appeal to your intended audience in the manner in which they like to connect. This would be a combination of all the above in an integrated multi-touch manner that appeal to your users across the whole spectrum of their buying journey – from discovery, exploration and selection. B2B marketing can be complex and you need to appeal to different buying roles and different times in a typical sales cycle and as the saying goes: “It takes 7 touches to close a sale”.

So email in combination with telemarketing and social media marketing – as part of an integrated approach would be my recommendation .

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