- Image by affiliatesummit via Flickr
It seems like everyone is selling with social media or social networking these days, or at least making that claim. But, how successful are these rainmakers?
I have shared several tips on this blog. And I think it all comes back to one fundamental principle: social selling is for building relationships. Social networks are like cocktail parties. You might get a sale from them, but you are not selling at them.
This is a nice little summary of this point I found over the weekend:
Manners, please! Social networking isn’t for hard sell.
Here are Jon Lasner’s common sense tips:
- Don’t lead with a sales pitch (though an “elevator pitch” may still be appropriate with proper context),
- Don’t come with the sole intent of seeing how many business cards you can pass.
- Be interested in others.
- Be engaging without making it all about you.
- See whom else you can connect with those new people you meet.
- Find opportunities to help someone.
What are your rules for social networking and selling online?
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