During the glory days of the mortgage refinance industry, mortgage brokers and wholesale lending originated nearly 65% of new mortgages. Then came the implosion. Banks shuttered their wholesale operations, mortgage banks melted down, and mortgage brokers evaporated into other industries.
Ironically during the same period consumers discovered the ease of researching and inquiring about mortgages online. A habit they are returning to by the millions. Driven by daily media coverage of falling mortgage rates and loan modification bailouts.
However, there is no one to buy the lead–to take the call. Your opportunity?
Aged mortgage leads are now happening because real-time lead generators are flush with consumer inquiries that they are forced to sell less times and for less money. This also has led to more of them selling aged leads as one more way to monetize leads in a desperate attempt to remain profitable. So, if you are in the mortgage business and have capacity to originate loans in this market you can buy aged mortgage leads and accelerate.
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(photo credit: rogerwp)
