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I am continually amazed by the innovation of customers. Some of the most creative are those that buy aged mortgage data. These buyers are a diverse bunch. I thought it might be interesting to you to see who some of these buyers are and why they buy aged mortgage leads, versus a more specific lead type.

Mortgage Refinance

This is certainly the most obvious of the aged mortgage data buyers. These are folks that are looking for two scenarios:

• Borrowers who might qualify under new loan programs
• Borrowers who might be enticed by a changing mortgage rate environment

In addition to these very specific scenarios there are many aged mortgage leads that are simply not contacted. Really efficient mortgage loan officers and businesses are aggressively scooping up these bargains and turning them into bigger margins.

Loan Modification Leads

This is another big use of aged mortgage data. These leads are being used to identify potential candidates for loan modifications. Many times declined mortgage refinance borrowers are prime candidates for the variety of loan modification programs on the market. Unfortunately, instead of being referred to a qualified or licensed loan modification specialist they are simple turned down. Even worse many of they abandoned mortgage leads or borrowers don’t even know about loan modifications. Making it unlikely that they would apply as a loan modification web lead.

Real Estate Leads

More than one real estate agent or broker has jumped in front of mortgage brokers by grabbing and building a database of aged mortgage leads. Often real estate shoppers with start their buying process by doing some mortgage rate and qualification shopping. Often this results in mortgage brokers dropping these leads on the floor until they are closer to a home buying decision. What better lead could a real estate broker get?

Debt Leads

Like the mortgage refinance and the loan modification lead buyers, debt businesses find gold in the mountain of discarded or uncontacted aged mortgage leads. Often these mortgage refinance leads were made in hopes of doing a cash-out refinance to relieve some debt burden. For so many years homeowners have been taught to use their home equity to solve this problem. However, with the new conservative market there is little opportunity to do it that way anymore. Big opportunities for debt settlement companies in these leads.

Database Marketing

Finally and probably one of the most effective uses I have seen for aged mortgage data is to populate database marketing campaigns. Many times these leads will return value over the long-haul, especially if you consistently market to them.

Adding them into your traditional email marketing and direct mail marketing lists can give you the extra scale you need to be successful.

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