When you’re lead prospecting or cold calling, you don’t have a lot of time to get your message across. That’s why it’s so important to use powerful sales words that will catch the prospect’s attention and make him or her want to hear more. This list of 10 words can get you started. 1. “You” [...]

Update: June’s Decision about Obamacare and What It Means for Health Insurance
In 2010 President Obama signed the Patient Protection and Affordable Care Act, or PPACA, into law. It was a sweeping piece of legislation. Some of its main points included mandating most Americans to carry health insurance, forbidding insurance companies from denying coverage to people based on pre-existing conditions, taking steps to limit premiums based on [...]

What the Google Penguin Updates Mean for Your Website
Google implemented the Google Penguin updates on April 24, 2012. They stated they were only trying to get rid of spam websites, but their strict new rules sent waves of panic through the online community. How worried should your insurance agency be about Penguin? It depends on your search engine optimization practices and on how [...]

The Growing Senior Insurance Market
If your insurance agency hasn’t actively been pursuing senior leads, you’re missing out. According to the U.S. Census Bureau, people over the age of 50 make up more than 37% of the population in the United States, and their numbers are growing as the Baby Boomers Age. By the year 2050, the population will include [...]






